按照往常慣例,618 結束之后(hou),各(ge)大手(shou)(shou)機(ji)廠商也開始陸陸續續地(di)交出 618 銷售情況(kuang)的成績(ji)單。截至IT之家發文(wen),已有(you)小米、魅(mei)族、榮耀、OPPO、一加、iQOO、中興、努比亞等手(shou)(shou)機(ji)廠商“交卷”,公(gong)布 618 戰報。
小米:全渠道累計支付金(jin)額突破 194 億(yi)元(yuan)
魅族:達(da)成“銷售(shou)額增(zeng)速(su)第一”,旗(qi)艦機(ji)型銷量達(da)成去(qu)年同期(qi) 378%,其(qi)中(zhong) 618 全(quan)周期(qi)銷售(shou)額同比增(zeng)長 500%
榮耀:京東(dong)官(guan)方自營旗(qi)艦店(dian)手(shou)(shou)機(ji)品類銷量(liang)(liang)同(tong)比增(zeng)長(chang) 66%,天貓官(guan)方旗(qi)艦店(dian)手(shou)(shou)機(ji)品類銷量(liang)(liang)同(tong)比增(zeng)長(chang) 22%,榮(rong)耀(yao)商城手(shou)(shou)機(ji)同(tong)比銷量(liang)(liang)增(zeng)長(chang) 212%,抖音、快手(shou)(shou)平臺(tai)官(guan)方旗(qi)艦店(dian)手(shou)(shou)機(ji)同(tong)比銷量(liang)(liang)增(zeng)長(chang) 88%
OPPO:OPPO 與一加全(quan)平臺手(shou)機銷售額同比增(zeng)長(chang) 156%,對(dui)比行業“增(zeng)速遙(yao)遙(yao)領先”,一加 Ace 2、OPPO Find X6 Pro、Reno 10 Pro+、K10X 共(gong) 4 款機型(xing)都拿到特定條件(jian)下的銷冠
一加:全渠道銷量同(tong)比增長 362%
iQOO:vivo 官方商城 iQOO 銷售額比(bi)(bi)去年(nian)同(tong)(tong)(tong)期增(zeng)(zeng)長 100%,其中學(xue)生用(yong)戶成交量同(tong)(tong)(tong)比(bi)(bi)增(zeng)(zeng)長 200%,京東(dong)自營、天貓官旗學(xue)生購(gou)機用(yong)戶同(tong)(tong)(tong)比(bi)(bi)增(zeng)(zeng)長 40%
中興 + 努比亞:京東成(cheng)交量同(tong)(tong)比增(zeng)長(chang)(chang) 160%,天貓銷售額同(tong)(tong)比增(zeng)長(chang)(chang) 200%,努比亞(ya)官方商城銷售額同(tong)(tong)比增(zeng)長(chang)(chang) 175%,抖音銷售額同(tong)(tong)比增(zeng)長(chang)(chang) 220%
另外,還有黑鯊(sha)、魅藍等廠(chang)商(shang)公布了(le)旗(qi)下(xia)外設產(chan)品的銷(xiao)量戰報:
黑鯊:手機(ji)散熱器(qi)在(zai)京東取得銷量、銷售(shou)額“雙(shuang)冠”,在(zai)天貓(mao)取得 100 元以上手機(ji)散熱器(qi)品類(lei)銷量冠軍
魅藍:全渠道總銷量同比增(zeng)長 156%,天貓渠道同比增(zeng)長 800%